shanghai fashion week returns to the runway -凯发国际娱乐试玩

dong jun

tan weiyun dong jun

17:25 utc 8, 2022-09-30 0

with the theme "met a nature," this edition of shanghai fashion week attempts to merge the reality of fashion scenes into the metaverse – a tech-driven, virtual world.

dong jun

tan weiyun dong jun

17:25 utc 8, 2022-09-30 0

shanghai fashion week returns to the runway

dong jun / shine

shanghai fashion week returns this week with a physical edition after going digital in june due to the covid-19 resurgence in the city.

with the theme "met a nature," the spring/summer 2023 edition attempts to merge the reality of fashion scenes into the metaverse – a tech-driven, virtual world. the runway shows are livestreamed on fashion week's official douyin account, and some of the city's iconic landmarks are transformed into "pop-up studios" that feature more independent, china-grown fashion brands.